Tomorrow is the first day of national (or rather international) Breast Cancer Awareness month.
Australia is up there with the best of them in helping to make a difference. Throughout October throughout Australia women (and men) will be working hard on events (usually with a liberal dose of fun) to not only raise money for research into this killer disease but to raise awareness of it.
My daughter Aimee has for a few years now organised Champagne brunches, afternoon teas and delicious dinners with all the proceeds going to breast cancer research. She has had the generous help of some great WA companies and small business people, who without batting an eyelid have given generously of their produce and products. I take my hat off to wineries such as Lamont, Oakwood.......
In Thailand, where I have a second home, more and more is being done to increase awareness of breast cancer.
I must say I am rather chuffed about a project I initiated and saw to completion.
It was early 2006 and I had been marketing communications manager of The Sukhothai hotel in Bangkok for a few months. What was meant to be a three-month contract was being extended and I was determined to get the hotel involved in some meaningful projects.
The Sukhothai become fully involved in two projects in 2006 but only because of the generosity and far-sightedness of the General Manager, George Benney, and the support of a sassy Director of Marketing and Sales, Anne Lewinski (coincidentally both Australians).
More tomorrow on the first project, "Charity in an A-B-C Cup".
cheers.
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