James Boag's Premium, the glass blower from the pure waters of Tasmania

Aaah, a picture that is worth more than a thousand words (really like this), filmed in the beautiful scenery that is Tasmania and its pure waters that are being credited for producing some truly wonderful drinkable stuff ...

The campaign featuring 'Russell Falls' builds on the original 'Pure Waters' concept, this time focusing on the unique effect the waters have on draught beer, namely James Boag.

Just a bit of trivia - the first Pure Waters campaign was launched in 2009 and was a huge success. It helps though that James Boag is rather moreish as a thirst quencher!