Monday, December 20, 2010

'Heineken The Entrance'



I love clever ads. They grab the imagination, they entertain, they amuse and subtly, ever so subtly, they introduce the star of the ad.

I don't believe there is anything to be gained from envy. But it is a hard thing indeed to not envy people who can dream up, visualise and create such clever ads as Heineken The Entrance. I suppose once the germ of an idea has been planted, it just keeps bouncing all over the place - each new chain in that idea more creative and incredible than the last.

Heineken is most definitely one of my favorite lagers. In Bangkok, it is a toss-up (at least for me) between Singha and Heineken ... and if I am in a pub (of which Bangkok boasts more than its fair share), a thirst-quenching ale.

Wonder if I would ever have the chance to be part of a crazy clever ad.... hmmmmm.

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