See How We Made an Ad Campaign with Zero Carbon Footprint

Having only recently been involved in authoring a Sustainable Development report for a big cement company in Thailand, I found this especially interesting.

The goal was to produce an ad campaign as energy efficient as the cars being advertised.

With a fantastic forward-thinking production team and Hyundai as sponsor, they proved that they could produce an ad campaign with a zero carbon footprint.

The set was made as green as possible and every effort was made to reduce waste from the get go. No plastic water bottles, cutlery that was compostable and ended up in the green bin, reducing the average 50 bags of garbage a day such a set would produce by 75 per cent, using human power and solar power in production work, collecting and using rain water etc etc.

The result?

They reduced CO2 emissions by a whopping 96% versus traditional production methods and invested in carbon offsets for the remaining 4%.

If every corporate entity and every major (and minor) advertising agency in the world were just as ingenious, what a difference it would make to the world we live in.

Small steps to big leaps and bounds for our planet.

Well done.