See What You Love, Love What You See

I love Australia.

They do so many clever things here - plus the weather is wonderful, food is fantastic, the wines are "constant proof that God loves us and loves to see us happy", and the people are a potpourri of characters and moods from around the world.

Imagine turning a simple attempt to get people to get eye tests into a feel-good video clip using blimps and people of all ages with great smiles on their dials. The mood is so Australian.

Good on ya OPSM.