I love Australia.
They do so many clever things here - plus the weather is wonderful, food is fantastic, the wines are "constant proof that God loves us and loves to see us happy", and the people are a potpourri of characters and moods from around the world.
Imagine turning a simple attempt to get people to get eye tests into a feel-good video clip using blimps and people of all ages with great smiles on their dials. The mood is so Australian.
Good on ya OPSM.
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