Who is the Westfield Insider?

If Westfield has its way, before too long Alyce will be a household word when it comes to retail therapy. This lucky duck is the Westfield Insider, a plum $100,000-a-year role to entice shoppers of all ages to make Westfield their second home.

What makes a good shopper? Sniffing out the best deals, making the most of our shopping dollars, and mixing and matching - turning ordinary pieces into memorable ensembles.

Anything else?