'Heineken The Date'

One of my favourite memories of my early days in Bangkok was sipping on a cold beer on a warm day in the family room, watching Allan and Aimee (then just ankle-biters) play. Beer never tasted so good.

It is no longer my favourite drink but I still enjoy downing one in a pub, by the beach or on a hot day.

Beer ads range from corny to slick and I have to say that Heineken's new ad, The Date, is slick and stylish. Second in the Open Your World campaign from Wieden + Kennedy Amsterdam, it features the 'Heineken legend' (Guillaume Dolmans)showing off to his date (Samantha Rex, lead sing of The Attic Ends.

In between his antics in the kitchen of an Asian restaurant, we're treated to clips from inside the restaurant where a band has the crowd rockin' rollin' n jivin'.

Lots of Chinese in the ad, LA-stype showgirls, a Heineken "magic trick" and (almost) something of everything but funnily enough, it is a popular 1960s Indian song, "Jaan Pehechan Ho", that has the crowd dance dance dancing away.

It's fast-paced, cleverly choreographed and definitely entertaining. And, of course, the beer is great.