'Range Rover Evoque - Being Henry'

BEING HENRY - the latest offering from the Range Rover Evoque Pulse of the City project - is Land Rover's first ever fully interactive online film.

It is an interactive Hollywood-inspired action-love-fantasy-comedy-adventure about choices; there are nine different storylines and 32 different endings. Phew.

The story begins with our hero Henry, played by Leo Fitzpatrick from "The Wire", who is an everyman-type character forced to make various decisions during his journey that lead him into all kinds of different realities.

It is quite cleverly done with the viewer being presented with a number of life changing choices. "Will they choose to shoot rats with Granny? Or lead Henry to be kidnapped then tortured with a harpoon gun? Cleverly, the film takes the choices that the consumer makes on behalf of Henry and translates them seamlessly into their perfect Evoque. Through subtle colour, situational and emotional references the film effectively takes elements of the consumer's personality and uses them to present them with their fully personalised car."

To quote the director, "creative interactivity is the future of really engaging with and respecting consumers".

Watch the clip and see whether you agree. Also, where will you end up?

By the way, Range Rover buffs will be pleased to know that the Evoque offers more personalisation choices than any other Land Rover. Way to go.