Tuesday, May 24, 2011

'Inspired to Perform - Team GB by adidas by Stella McCartney'



I wonder whether Stella McCartney, as a little girl, ever dreamt that one day she would be known the world over not only as the daughter of her famous Beatle dad but as a leading young designer?

Or become a leading young designer who would join forces with a sportswear giant to create a "performance range that was both functional and luxurious"?

In a space of only a few years, this clever cookie's brand of style has given Adidas a range of contemporary activewear collections covering running, yoga and tennis outfits.

Well, now she has added another feather in her Adidas cap, by designing the Adidas Team GB collection.
According to Adidas, McCartney's appointment as Creative Director for Team GB "was with the vision to produce an inspirational range of products that unites the nation. The collaboration brings together the sporting technology and innovation that only adidas can bring with the unique style and creative direction of Stella McCartney".

"This limited edition lifestyle collection is inspired by Team GB athletes and by an array of Olympic Sports including Running, Sailing and Boxing. There is also a gold story running through the collection with foil print appearing across tanks, tees, hoodies and accessories."

You can discover, and purchase, any of the Team GB outfits by clicking the hotspot areas as they appear throughout the film.

It is a pretty impressive clip, definitely worth watching.

And yes, McCartney still comes up with her own fantastic non-sporty "feminine, delicate, romantic yet chic and rocker influenced designs".

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